WHAT’S YOUR MARKETING
AUTOMATION IS
DOING FOR YOU?
Marketing automation refers to using software to automate certain aspects of your marketing campaigns. Automation can help with planning and executing marketing campaigns of all kinds. Automation software is also highly valuable to analyze the results of your campaign and improve your tactics.
Marketing automation increases sales productivity by
14.5%
and reduces your marketing overhead by 12.2%, on average.
With numbers like that, almost every successful marketing firm out there will tell you that automation is so powerful that you absolutely need to use it. Still, like a precise and complicated tool, automation is only as valuable as your skill with it, and that’s where we come in. We can help you use advanced automation techniques to your benefit.
Why Automate Marketing?
Your company will be more efficient when you can dedicate fewer resources to the various elements of running your marketing campaign. That time saved will not cost you in results. Conversions increase for 77% of businesses that use marketing automation. Automation provides faster response, consistency in execution, and insightful analysis of results, all which contribute to make your campaigns more successful.
Advanced marketing automation is about more than sending out social media posts at the same time or
getting an overall number of conversions from the campaign. Advanced software can help you:
Target your campaign
Follow-up with the right customers
Increase customer lifetime value
Perhaps the most important reason to invest in marketing automation is that it allows for better accountability. With clear numbers, easily calculable ROI, and clearly defined workflows, you know whether your marketing campaigns are being properly executed and you can more easily assess their success. This helps you understand how well your marketing is meeting your goals and expectations, where it can improve, and how your marketing company is really performing.
BEST PRACTICE WORKFLOWS
A workflow is the order of steps that need to be completed to achieve your goals. In the world of pizza making, the workflow is rolling out dough, spreading sauce, cheese, toppings, and putting the pizza in the oven. In the work of marketing, best practice workflows are much more complex and nuanced, but equally critical.
A well-designed workflow will help move leads down your sales funnel. For example, an email marketing workflow might look like this:
- Your prospect downloads an e-book from your website. You send out an email to offer the e-book, it includes welcome information about your business.
- You add this prospect’s email address into a relevant segment that it fits, based on the information they offered or the information they are interested in (you can determine this from what they chose to download.)
- After a set period, you send out another email with additional information that relates to the initial e-book your lead downloaded.
- You send out a third email inviting your lead to attend a relevant webinar or session. Or you send out a discount, or information about sales. Something relevant to the specific prospect’s Interest.
- You send out a re-engagement email to bring a lead back into the fold. This might be an especially appealing offer, like a discount.
You can see how this escalation of emails is meant to nurture your connection with the lead and convert them. This workflow can be longer, shorter, or focus on a different situation, depending on what you’re selling.
Overtime, you will develop a comprehensive best practices workflow that addresses all kinds of key situations that you can capitalize on. You can have workflows that automatically upsell, alert leads to abandoned carts, educate them about new products, and invite them to key events.
The best part of all of this is that it is automated. Once you set up the workflow you no longer have to manage leads as they move down the funnel, the system automatically sends them the message you want them to hear. Think of the time saved on labor!
What Else is Important for Automation?
Automation is a tool, and in order to use it, you need to have the right skills and understanding of how automation should work for you. Here are some things to consider as you get started with automation.
More than just sending off emails or starting and stopping your PPC campaigns, marketing automation should give you direction about your content. It should give you insight to better understand your audience and how to connect with them.
Learn more
Learn more
The automation processes that you choose should be scalable. That means they should grow with your business no matter how many customers you need to add to the system or who are progressing through your workflow at once.
Learn more
Learn more
Your marketing automation should pull information from all of the channels that you interact with your customers. This includes emails, apps, your website, your social media platforms, and even in store behavior. The more information you have, the more successful your automation efforts will be.
Learn more
Learn more
Previous
Next
Combine leading technology with insightful thinking and dynamic creative to
maximize your store’s revenue & marketing ROI.
LET’S GET STARTED!
target, engage, acquire.
